Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in green industry clients. For 12 years she has helped brick and mortar and e-commerces businesses of every size (from small, family-owned to large corporations) grow and thrive in the digital age. The Garden of Words takes a broad approach to marketing plan development and implementation, blending tried and true traditional marketing techniques with new and emerging solutions. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of their background or experience.
Elzer-Peters has a B.S. in horticulture from Purdue University and a M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a regular contributor to Green Profit Magazine and a frequent speaker at green industry conferences. In her spare time she enjoys reading, cycling, playing pickleball and urban sketching.
- Help! I Need Somebody: How to Hire & Effectively Manage E-commerce Staff
- Sunday, July 11 • 4:00 PM - 5:00 PM
- Expand your Market: Retail Ecommerce Opportunities for Wholesale Growers
- Monday, July 12 • 9:30 AM - 10:30 AM
- Go Small - Gain Big: Micro-Marketing Strategies to Increase Revenue
- Monday, July 12 • 1:30 PM - 2:30 PM